material usage, higher production yield and lighter weight bottle capability. Selling and administrative expenses (SG&A) level of spending was at 23.1% of sales, in accordance with the phasing of advertising
as well as more activities to encourage customer’s spending through AEON credit card. The Company launched AEON Shop Plus and offered gifts for credit card purchase that reach specific amount. The
compensation for branded products; 6) higher selling expenses from multiple new products launch; 7) higher R&D expense; 8) higher audit fees and consultant fees from new businesses establishment; and 9) higher
customers, has been pressured by high household debt. Therefore, spending expenses are carefully controlled. Notwithstanding, the entrepreneurs in retail industry have to adjust themselves to increase the
decrease. Also, device subsidy recognized as marketing expense will be capitalized as contract assets and amortized against the service revenue over the customer contract term. b) On balance sheet, there
less sale of high- tier handsets. SIM and device margin was -3% compared to -2.7% in 2Q17 and -1.1% in 1Q18. Cost & Expense In 2Q18, cost of service was Bt19,202mn increasing 16% YoY and 11% QoQ mainly
rising plus additional coverage of 5G in key area. The growing COVID-19 impact on economy is likely to be less pronounced to telecom spending which is relatively resilient in nature to the economic
and combined them into one line below corporate tax expense called “Profit for the period from discontinued operation, net of tax” (See Note 7 to our interim financial statements for the three-month and
the statement and combined them into one line below corporate tax expense called “Profit for the period from discontinued operation, net of tax” (See Note 7 to our interim financial statements for the