customers and change in product mix strategy to get high quality product which is value for money to serve customer with marketing strategy to emphasize FN brand awareness and increase FN brand equity which
March 2018 to 23.0% in the same period of 2019 which was mainly due (1) change in sales mix with more contribution from brands with higher food cost (2) negative same-store sales growth of 4.4% and (3
106,203,571 91,878,743 408,185,190 89,798,140 88,565,592 (18.29) (1.37) VOLUME-SQFT 8,449,868 8,479,860 7,346,538 32,458,147 7,266,594 7,194,837 (14.85) (0.99) Table 5: Sales and volume sold, by Product mix
investing in product development to serve needs of target customers and change in product mix strategy to get high quality product which is value for money to serve customer. The company focused on marketing
development the Company focuses on how to serve needs of target customers and change in product mix strategy to get high quality product which is value for money to serve customer with marketing strategy to
quarter of 2018 was decreased from 26% to 22%. This is because product/service cost mix changed, with the proportion of cost of non-mobile top-up service increasing. Expenses and expenses to revenues from
mix of lower cost structure products. Selling and Administration Expenses Selling expenses to total revenue ratio in Q1-2020 rose by 0.06% QoQ resulting primarily from decreasing in total revenue
in 2019 decreased 10.09% resulting from mix of lower cost structure products. Cost to revenue from sale of other products ratio was mostly from cost of operating wood chip in Cambodia which is
% resulting from mix of lower cost structure products. Cost to revenue from sale of other products ratio was mostly from cost of operating wood chip in Cambodia which is currently under temporarily nationwide
denominator which result in lower gross profit margin. 2) Product mix 3) Portugal operation takes approximately 3-6 months to negotiate the price adjustment with customers. However, Gross profit margin has