homes from traditional media such as TV, newspaper, magazine and radio, now people are becoming more mobile and spending more outside of their homes. Most of this time is spent commuting in their cars, on
declined by 11.3% YoY to 26,185mn in 1Q 2017/18. The TV sector with the highest market share at 66.3% fell 13.7% YoY to THB 17,359mn and Traditional media (Newspaper, Magazines and Radio) with a 13.1% market
share at 66.3% contracting 1.7% QoQ and 13.7% YoY to THB 17,359mn, followed by Traditional media (Newspaper, Magazines and Radio) which has 13.1% market share or THB 3,418mn, declined by 4.8% QoQ and 25.5
, Digital TV and Cable TV) which has the highest market share at 65.4% contracting 12.8% YoY to THB 17,226mn, followed by Traditional media (Newspaper, Magazines and Radio) which has 13.8% market share or THB
conventional media sectors. The TV sector with the highest market share at 64.8%, fell 7.4% YoY to THB 65,786mn and Traditional media (Newspaper, Magazines and Radio) with a 13.9% market share, declined by 21.7
market share at 65.4% fell 12.8% YoY to THB 17,226mn and Traditional media (Newspaper, Magazines and Radio) with a 13.8% market share, declined by 22.7% YoY to THB 3,629mn. Out-of-Home media (OOH), which
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad
48,232mn and Traditional media (Newspaper, Magazines and Radio) with a 14.0% market share, declined by 22.1% YoY to THB 10,512mn. Out-of-Home media (“OOH”) and online media segments which VGI focuses on