decreased aligning to the reduction in CFC sponsorship fee. Selling expenses were THB 470 million, a decrease of THB 61 million or 11.4%, representing 10.4% of total sales, down from 14.1%. The key expenses
ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to support an international football club in parallel to the terms and
of ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to an international football club in parallel to the status and
spending more time outdoors and its strength as being a medium to create brand awareness that reaches consumers when they are on the go. For Online media, Digital Advertising Association Thailand (“DAAT
. This was driven by a significant decrease in advertising and promotional expenses in the UK market under the operation of ICUK aligning to the spending control scheme in order to achieve an appropriate
The first quarter of 2017/18 (ended 30 June 2017) 1 VGi GLOBAL MEDIA PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2017/18 2 AUG 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS Advertising spending
OOH media accounted for approximately 50 percent of Thailand’s OOH advertising spending.1 IMPORTANT EVENTS IN 2017/18 Transit in Thailand The Company successfully implemented the Offline-to-Online
, the ongoing trend of people spending more time outdoors and its strength as being a medium that reaches consumers when they are on the go to create brand awareness. For Online media, Digital Advertising
decreased 30.54 million baht, or equivalent to 9.37% from the same period of previous year due to the Thai economy that slowed down. Spending and government investment were inadequately driven economy
trade partners expanded their distribution coverage as well as adopted effective promotion campaigns in relation to the Group’s official football sponsorship status in their own responsible areas and some