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marketing expenses and softer loss of device margin, both combined coming down from 7.2% of total revenue in 1H17 to 5.6% in 1H18. However, pricing competition has caused mobile revenue ( Bt62,376mn) to grow
contract term, profitability of the contract remains the same. By the Standard, key changes compared to prior to 2019, are as follows: a) Device subsidy previously recognized as handset loss will be
, AIS fully expensed handset subsidy as either handset loss or marketing expense. With the effect of TFRS 15, key financial changes, compared to prior to 2019, will be as follows: a) Device subsidy
% Profit (loss) before loss from allowance 149,195 (514,097) 129% 129,365 145,783 -11% margin 7% -21% 8% 9% Profit / (Loss) before interest and taxation (221,748) (2,202,353) 90% (500,440) (1,134,625) 56
% Total Revenues 1,994,081 2,398,510 -17% 1,571,084 1,666,564 -6% Profit (loss) before loss from allowance (184,851) 149,195 -224% 38,502 129,365 -70% margin -10% 7% 3% 8% Profit / (Loss) before interest
21,274 70% Dividend income - - 35,000 20,000 75% Other income 34,987 79,607 -56% 9,890 14,041 -30% Total Revenues 2,509,827 3,754,031 -33% 1,712,604 1,868,298 -8% Profit (loss) before loss from allowance
% Dividend income - - 35,000 20,000 75% Other income 34,987 79,607 -56% 9,890 14,041 -30% Total Revenues 2,509,827 3,754,031 -33% 1,712,604 1,868,298 -8% Profit (loss) before loss from allowance (514,097
. It was still challenging for telecom sector particularly in the mobile business due to weak consumer spending and revenue loss from traveler sector due to international travel restriction. Fixed