the ongoing management of the product mix and improved assortment planning for all product range. This includes product development under the private brand to enhance the gross margin. In March, the
%, respectively. The increase in sales stemmed from sales generated from new stores, while an improvement in the effectiveness of product assortment planning led to the continued expansion of the Company’s gross
base by capturing the younger generation. The Company continues to focus on optimizing the profitability of each product segment, such as increasing sales mix of direct sourcing, product assortment
of sales has increased from 25.28% in the nine-month period of 2016 to 26.09% due to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment
up by 8.35% over the same period last year. In addition, gross profit margin as a percentage of sales has increased from 25.99% in previous year to 26.99% due to change in product sales mix of both
profit margin as a percentage of sales has increased from 25.51% in previous year to 26.45% due to change in product sales mix of both general merchandise and directly sourced private-label goods, product
2017, selling and administrative expenses were 2,553.8 Million Baht or 99.0 % of total revenues. The selling expenses were 1,075 Million Baht, increased 433.3 Million Baht or 67.5% from Q2 2016. The
were 2,553.8 Million Baht or 99.0 % of total revenues. The selling expenses were 1,075 Million Baht, increased 433.3 Million Baht or 67.5% from Q2 2016. The administrative expenses were 1,466.1 Million
increased due to the fact that the company could offer more product variety to serve demands of both local and foreign customers which leads to higher sales quantity. Sales price also increased compared to