Company’s sales of bottled domestic energy drink under Carabao Dang trademark (“Carabao Dang”) rose by 0.5% less than the market’s growth rate as the Company rearranged the sales and marketing plan which had
amount. For the quarter, the market volume of energy drink industry in Thailand contracted by 13.4% while Carabao Dang energy drink remained the 2nd largest brand, commanding 21.4% volume share
data to consumers, the market volume of energy drink industry in Thailand showed a sluggish growth at 0.7% while Carabao Dang energy drink remained the 2nd largest brand, commanding 21.4% volume share
proportion of approximately 45:55, respectively. The overseas sales of branded products by own manufacture grew by 9.0% offsetting the drop of 4.0% in the domestics. For the year, Carabao Dang energy drink
million or 5.8%. Such expenses comprised of (1) nationwide on-ground operational marketing expenses of Bao Dang Ladies amounted to THB 63 million, up by THB 3 million or 4.9% (2) advertising expenses in
comprised of (1) nationwide on-ground operational marketing expenses of Bao Dang Ladies amounted to THB 62 million, up by THB 3 million or 4.9% (2) advertising expenses in other formats amounted to THB 68
55 million or 37.5%. Such expenses comprised of (1) nationwide on-ground operational marketing expenses of Bao Dang Ladies amounted to THB 62 million, up by THB 3 million or 4.9% (2) advertising
THB 162 million, drop by THB 19 million or 10.3%. Such expenses comprised of (1) nationwide on-ground operational marketing expenses of Bao Dang Ladies amounted to THB 62 million, drop by THB 1 million
. Marketing and promotional expenses paid by CBD amounted THB 679 million up by THB 129 million or 23.4% comprising of (1) nationwide on-ground operational marketing expenses of Bao Dang Ladies amounted to THB