2- and 3-Carrier Aggregation (CA) technology. During the quarter, the competition focused on acquiring/maintaining quality customers in postpaid segment through handset campaigns and pricing strategy
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
Environment Mobile market continued to grow following customer behavior using more mobile data while 4G penetration expanding. Handset subsidies stay as a key attraction for operators to acquire and retain
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
sub handset subsidi arket, the opera ard fibre techno itive with attra ntent bundling me entertainme y focus on acqu cing. Postpaid n ely driven by p orted by growin on quality of ne g the
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
2019, AIS adopted Thai Financial Reporting Standards (TFRS) 15 regarding revenue from contracts with customers. The standard affects accounting of handset campaigns with price plan contract. This
market has remained competitive since end-2017. Overall, operators more carefully spent on marketing activities. Postpaid segment continued to be the main focus where handset subsidies and network quality
slightly decreased compared to Q1–2019 by34.8 MB or 2.7%. This is because in Q4–2019, the Company had delivered many large-scale projects which are continually operated from Q2–2019 and Q3–2019. In terms of