increased tourist-related usage during the festive period in April and May. Competition shifted towards value-based offerings with more personalized packages to gain ARPU. The handset market slowed down in
personalized packages to drive ARPU. The handset market improved from the previous quarter, fueled by the new iPhone launch. The fixed broadband industry sustained growth despite seasonal challenges during the
tourists. The focus on high-quality acquisition, personalized value-added packages offering at the right time through upselling and cross-selling strategies, and positive impact from package restructuring to
-related usage. The resumed growth was driven by delivering superior quality in network and services with value-based package structures, together with the deployment of personalized cross-selling upselling
capture value- to-money segment amidst weak spending environment. AIS will be focusing on creating differentiation through personalized products and services and enhancing retention program as well as
privilege ecosystem powered by partnership collaborations to better engage our customers with personalized and real-time offerings. • Fixed broadband to leap forward with quality and coverage – FMC (Fixed
the privilege ecosystem powered by partnership collaborations to better engage our customers with personalized and real-time offerings. • Fixed broadband to leap forward with quality and coverage
quality and coverage. We will place our efforts on creating value-based differentiation through the privilege ecosystem powered by partnership collaborations to better engage our customers with personalized
creating differentiation through personalized products and services and enhancing retention program as well as digitalizing channels and operational processes to gain fair market share and expand our scale