marketing activities can be cause of increasing in cost of goods sold but in the long run it will emphasize FN brand awareness and increase FN brand equity. However, to dampening the impact from higher cost

is likely leaving its mark on the Thai economy. Private consumption growth moderated noticeably in Q1 while private investment fell, reflecting dampening domestic demand. Manufacturing output

activity, thus dampening Thai economic growth during the second half of the year. Other challenges included volatile foreign exchange movement and international capital flows as well as the rapid evolution