customers. Currently, 29% of fixed broadband users are subscribing to a fixed-mobile-content convergence package (FMC) and having ARPU of around 20% higher than the blended ARPU. However, following the
declined 615,200. The data consumption continued to accelerate with blended VOU rising to 4GB/data sub/month driven by 4G. HD video streaming has become popular while data plans were designed to be worry
discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
the NBTC. Despite this, a commitment to customer quality and package enhancements resulted in a Blended ARPU increase to 223 Baht in 4Q23, compared to 213 Baht in 4Q22, reflecting a 4.7% YoY increase
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
subsidies. Nevertheless, prepaid subscribers also continued to consume more data with VOU rising to 5.4GB, up from 4.1GB in 2Q17. As a result, total subscribers stood at 40.2mn with blended ARPU of Bt254
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