enhancing customer experience through network quality and personalized packages and customized services. With superior 5G network covering over 95% of the population, 5G subscribers increased to 10.6 million
-conservative spending amid political uncertainty. AIS also focused on high-margin services including EDS, CloudX, and tailored vertical solutions for targeted industries. EBITDA accelerated QoQ from growth in
personalized packages to drive ARPU. The handset market improved from the previous quarter, fueled by the new iPhone launch. The fixed broadband industry sustained growth despite seasonal challenges during the
of 9 customized to target customers to be adaptive to current competitive settings and changing consumers behaviors. Many activities of which have been implemented from corporate branding advertisement
tailored to meet each organization's specific requirements. Despite challenges from economic uncertainty, AIS exercises prudence to ensure the clients’ digital transformations are conducted in an efficient
increasing demand for data storage services like cloud and data center. Industry players also focus more on tailored service offerings in targeted industries, aiming to create values beyond connectivity with
introduced customized financial services and innovations that provide greater customer convenience, speed and reliability with ever-greater consideration of consumer protection and customer privacy. Being
tourists. The focus on high-quality acquisition, personalized value-added packages offering at the right time through upselling and cross-selling strategies, and positive impact from package restructuring to
-related usage. The resumed growth was driven by delivering superior quality in network and services with value-based package structures, together with the deployment of personalized cross-selling upselling