at 1mn subs by the end 2021. AIS 5G service saw 10-15% uplift in ARPU of early adopter as 5G price plan geared toward larger data volume and value added services. Stabilized EBITDA from recovered
fragile economy with signs of global economic slowdown despite a continuous recovery in Thailand’s tourism and the improvement in inflation that helped boost private consumptions and economic activities. In
. Integrated operators had increasingly emphasized on convergence offerings and value-added services such as speed boost, equipment upgrades and contents to differentiate and uplift revenue. FY20 Operational
of a larger data plan; this resulted in the ARPU uplift for these 5G subscribers by 10-15%. We still aim to achieve 2mn 5G subscribers by the end of the year. The key drivers would be a higher data
its revival through enhanced quality offerings and value uplift strategies Mobile revenue reported Bt30,339mn, marking 3.7% YoY and 0.9% QoQ alongside the economic boost from government and the incoming
-value customers, causing the drop in acquisition rate. The growth is expected to gradually improve with long-term targets maintained. On the other hand, existing customers showed a continuing ARPU uplift
consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
acquisition strategy and ongoing efforts to maintain market share and raise awareness of 5G. Expanded leadership in 5G 2021 was the year that AIS focused on expanding its 5G network. By the end of 2021, our 5G
Uplift ดว้ยตูบ้รกิำร อเนกประสงค์ ภำครัฐ หรอื ตูบ้ญุ เตมิ SEC Classification : ใชภ้ายใน (Internal) 5©Copyright การพสิจูนแ์ละยนืยนัตวัตนทีตู่บ้รกิารอเนกประสงคภ์าครฐั สอดบัตรประชำชน ทีตู่อ้เนกประสงคภ์ำครัฐ ย
specific segments such as gamers, entrepreneurs, and industrial users, aiming to boost the revenue and ARPU. The broadband market experienced consolidation in the latter part of the year, with competition