installation, 24hr guarantee problem fixed as well as value added services. The new package aims to enhance service quality beyond the industry for better customer retention and reduce churn with contract length
segment in both consumer and enterprise as well as build strong retention program and product/service differentiation. FBB targets to achieve 1.6mn subscribers and continues leveraging mobile subscriber
% Prepaid 16.1 17.3 20.9 21% 30% Blended 17.2 19.7 22.6 15% 32% Device Penetration 4G-handset penetration 76% 80% 81% - - Fixed Broadband Business FBB subscribers 1,255,500 1,535,900 1,668,900 33% 8.7% FBB
budget of 20-25bn. For FY20, AIS will focus on maintaining its mobile business leadership with superior network quality, competitive pricing and enhanced retention program. Fixed broadband business is
% Blended 17.0 18.2 19.7 16% 8.2% Device Penetration 4G-handset penetration 75% 79% 80% - - Fixed Broadband Business FBB subscribers 1,202,600 1,431,900 1,535,900 28% 7.3% FBB net addition 112,200 95,000
under other service revenues and device sales. As the acquisition value was higher than CSL’s net identifiable assets, AIS recognized the value difference as goodwill amounting to Bt2.8bn. With the
range to accelerate 5G adoption toward the low-mid tier segment corresponding to wider 5G device availability. • The home broadband market showed subsiding demand as the pandemic relaxation created less
2020. The customer retention strategies included a providing a variety of contents, value-added services, and a long-term 24-month service contract. Emphasis was also placed on enhancing service quality
subscribers increased 41% QoQ to stand at 5.5mn from efforts to encourage 5G adoption through affordable 5G packages and device bundling. AIS Fibre continued surging and closed 3Q22 at 2.1mn with net increase