enhancing customer experience through network quality and personalized packages and customized services. With superior 5G network covering over 95% of the population, 5G subscribers increased to 10.6 million
-conservative spending amid political uncertainty. AIS also focused on high-margin services including EDS, CloudX, and tailored vertical solutions for targeted industries. EBITDA accelerated QoQ from growth in
personalized packages to drive ARPU. The handset market improved from the previous quarter, fueled by the new iPhone launch. The fixed broadband industry sustained growth despite seasonal challenges during the
of One” while also creating innovative products and comprehensive services for an excellent experience among all customer groups. In keeping with changing customer expectations, we tailored financial
tailored to meet each organization's specific requirements. Despite challenges from economic uncertainty, AIS exercises prudence to ensure the clients’ digital transformations are conducted in an efficient
increasing demand for data storage services like cloud and data center. Industry players also focus more on tailored service offerings in targeted industries, aiming to create values beyond connectivity with
tourists. The focus on high-quality acquisition, personalized value-added packages offering at the right time through upselling and cross-selling strategies, and positive impact from package restructuring to
provide smart personalized “Financial and Life Solutions” to the right customer at the right time. We continue our endeavor to deliver an excellent customer experience with ever-greater consideration of
Emerging Technology Risk Amid the proliferation of innovative technologies, new business formats have sprung up to accommodate changing customer lifestyles in the digital era. As technological innovations