driven by genuine consumer demands. Enterprise business rebounded with a better economic certainty. Non-mobile enterprise business reported a revenue of Bt1,520mn, growing 20% YoY and 14% QoQ, mainly from
gross profit margin for 2018 was 47.4%. This gross margin had accounted for the fair value adjustment of the acquired business according to the accounting standards under WHA level. However, the genuine
quality acquisition with cross-sell & upsell Mobile revenue recorded Bt29,495mn, with a 1.0% YoY and 0.8% QoQ from increasing tourist-related usages and results from a focus on acquiring quality customers
landscape of market consolidation, operators are focusing on providing value-driven based packages, incorporating cross-sell and upsell strategies. This approach has contributed to a rising trend in overall
business according to the accounting standards under WHA level. However, the genuine gross margin in were at 53.0% and 51.1%, respectively. The decrease in genuine gross margin, compared to the same period
genuine gross margin in were at 52.5% and 51.5%, respectively. The decrease in genuine gross margin, compared to the same period of last year, was mainly due to change in product mix between Built-to-Suit
. However, the genuine gross margin in the second quarter of 2017 was at 60.6% for the warehouse rental and service business which decreased from 68.8% last year, mainly due to change in product mix between
standards under WHA level. However, the genuine gross margin in the first quarter of 2019 was at 49.0% for the warehouse rental and service business which decreased from 51.5% in the same period of previous
level. However, the genuine gross margin in the first quarter of 2020 was at 69.6% which increased from 54.4% in the same period of previous year, mainly due to higher occupancy rate. 2. Sale of