of low-price package. AIS focuses on deploying bundled broadband with mobile and digital content to increase average revenue per household (ARPH) leveraging from mobile customer base. Moreover, valued
to 1.87mn or a net addition of 93k as demand for home broadband remained strong, while APRU slightly rebounded QoQ to Bt446. AIS Fibre continues to focus on deploying a fixed- mobile-content (FMC
expanded penetration rate which is estimated at 47.5%, together with the urbanization trend. Most operators continued deploying strategies to uplift the ARPU by offering more comprehensive services and
strategies including the launching of new products which were got positive feedback from the customers. Besides, the product segment management and the improvement of customer services were well implemented
control of selling and administration expenses by implementing cost reduction measures. Management Discussion & Analysis Q1/2021 Q1/2021 Management Highlights After You continues to renovate certain areas
challenge from sugar tax imposed in April 2018, energy drink manufactures and sellers released new flavors with low sugar and promoted sales by offering discount to distributors and retailers and implementing
and retailers and implementing aggressive marketing campaign for those new products. Although the company have successfully listed the energy drink products under Carabao trademark in new modern trades
, it is expected to be the time for domestic travelers. The Company therefore adjusted the marketing strategy by launching the promotional campaigns focusing more on the domestic market. Phase 2: At the
effective sales and marketing strategies continued from year 2017 including the launching of new products which were got positive feedback from the customers. Besides, the product segment management and the