20231030-ADVANC-MDA-3Q23-EN 3Q23 MD&A Advanced Info Service Plc. 1 Executive Summary 3Q23 illustrated AIS core business growth from quality focus despite low season challenges. 3Q23 Thai economy

. On fixed broadband business, AIS Fibre expanded coverage to 50 key cities with a focus on quality. In 2017, AIS continued to focus on subscriber acquisition and recorded 521,200 subscribers at year end

13,657 % Change 34.15 43.11 22.22 2.49 71.58 controlled the volatility of raw material prices. In addition, the production and sales in this quarter decreased the cost per unit. • Sales Expenses Q3/2018

network and service. This resulted in overall network OPEX ( excluding cost of TOT partnership) to stay flat YoY or remained at 8% of core service revenue. The focus on effective spending amidst intense

proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand equity, so the marketing

, down by THB 30.54 million or 21% compared to the same period of last year due to the closure under the Emergency Decree. The Group has adjusted the service model to focus on online classes during the

mainly due to the change in accounting treatment on the partnership with TOT (see significant event). Excluding all costs paid to TOT, the focus on cost optimization continued to result in controlled

and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net

customers to switch an operator, pressuring industry’s ARPU. Convergence players continued their focus on cross-selling to increase revenue per household. Moreover, with development in game industry, low

of 1mn homes by end-19. Underpinned by the focus on the fixed-mobile convergence (FMC), AIS aims to acquire high-value customers leveraging upon mobile subscriber base. The revenue growth was 32% YoY