proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand equity, so the marketing
the company faced the problem of the fluctuation of raw material cost but it slightly impacted on the cost of goods sold. Since the company has strictly controlled and managed the inventories very well
utilities. The Company efficiently controlled and managed expenses of existing outlets indicated in decreasing such expenses by 4% YoY in spite of higher marketing expenses to build brand awareness. Selling
, emphasizing FN brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 1Q20 gross profits from services
platforms to serve both consumers and enterprises. Our VDO platform called AIS PLAY received higher awareness and was listed among the top five of video-viewing applications with current active subscribers
are non-core products but tools to expand the Company’s brand awareness. However, the Company plans to implement pricing strategy on Carabao RTD coffee in the 2nd half this year onwards to boost demand
awareness. Other sales were THB 53 million, an increase of THB 49 million, most of which are sales of bottles to 3rd party under the operation of Asia Pacific Glass Company Limited (“APG”), which not only
21.8% in the same period of 2019. The cost of food and beverages for core brands was well-controlled and even decreased from the previous year, yet the cost of food and beverages of new brands required
company, while the company still has improved on the inventory cost management as well as sales mix management in each product category efficiently, and strictly controlled on the selling and administrative
Baht 713.88 million decreased by Baht 185.73 million, or 20.65% from the previous year, mainly from the decrease of sale amount and better cost controlled. 3. The Company’ s selling and administrative