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, Switzerland. 14 Affluent We continued to place our focus on making KBank our Customers’ Main Bank under the core strategy of “Customer Centricity”. With “Big Data” processing and analyzing to provide insights
dimensions – economy, society and environment – under good corporate governance, appropriate risk management and effective cost management. Guided by the Customer Centricity strategy and our resolution of
the core strategy of “Customer Centricity”, we continued to place our focus on making KBank our Customers’ Main Bank. We have therefore developed our business in various dimensions – from eight customer
achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has
customer approval criteria for commercial lending policies vis-à-vis small and micro businesses. Focus has been on formulating area- based lending strategies to match the different natures of businesses in
leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business
) เพื่อให้ตอบโจทย์การด าเนินงานตามยทุธศาสตร์ในปี 2561 และวางรากฐาน ส าหรับแนวโน้มในระยะ 5 ปีข้างหน้า ที่ยึดลกูค้าเป็นศูนย์กลาง (Customer Centricity) ด้วยปณิธาน “บริการทุกระดบั ประทบัใจ” ขณะเดียวกนั ธนาคาร