) Locating the right target audience and drive product awareness with 100% view-ability, 2) Encouraging products to sampled at home, where consumers are generally more receptive, 3) Obtaining product user
maintaining promotional and marketing expenses to strengthen relationship with customer and build brand awareness. The Company’s administrative expenses reported at Baht 25.6 million decreased by 12.2% compared
creating brand awareness to an extensive reach. Over the last few years, the outdoor media segment has witnessed the consolidation into a few well-resourced media operators in order to increase
are non-core products but tools to expand the Company’s brand awareness. However, the Company plans to implement pricing strategy on Carabao RTD coffee in the 2nd half this year onwards to boost demand
awareness. Other sales were THB 53 million, an increase of THB 49 million, most of which are sales of bottles to 3rd party under the operation of Asia Pacific Glass Company Limited (“APG”), which not only
preferred payment channel. While the awareness of our video platform (AIS PLAY) continued (2mn active subscribers) , in 1Q19 AIS has made a strong presence in eSports arena aiming to support gaming ecosystems
platforms to serve both consumers and enterprises. Our VDO platform called AIS PLAY received higher awareness and was listed among the top five of video-viewing applications with current active subscribers
States of America are still the major market and consistent growth including marketing activities for the purpose of “Taokaenoi” brand recognition and consistency increase the new market. Gross Margin: the
attract more customers. Sales proportion of other brand products in 2Q18 has been increased to approximately 40%. However the Company keeps focusing on house brand products to emphasize FN brand awareness
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and