sharp drop in tourist SIM while postpaid acquisition and handset subsidy slowed down from temporary shop closure, resulted in slower net add. With intense competition in prepaid and reintroduction of
2- and 3-Carrier Aggregation (CA) technology. During the quarter, the competition focused on acquiring/maintaining quality customers in postpaid segment through handset campaigns and pricing strategy
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
Environment Mobile market continued to grow following customer behavior using more mobile data while 4G penetration expanding. Handset subsidies stay as a key attraction for operators to acquire and retain
flagship phones were launched, and a decrease in bundled packages with subsidized handset sales. Furthermore, the government tax campaign in early 2024 delayed significant customer expenditures in the last
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
sub handset subsidi arket, the opera ard fibre techno itive with attra ntent bundling me entertainme y focus on acqu cing. Postpaid n ely driven by p orted by growin on quality of ne g the
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
ESG Ratings 4/ SET ESG Ratings A Ranking by Industry Business 4/ Company Profile 4/ Field name Detail Address 130-132 Sindhorn Tower 2, 7th Floor, Wireless Road, Lumpini, Pathumwan Bangkok10330 Phone 0