-emerged and further strained tension on economy. Competition around data pricing with unlimited plan remained high and barred monetizing rise in data demand as well as stabilizing ARPU. However, mobile
around unlimited data plan. AIS had seen weaken mobile revenue due to consumer spending optimization and loss of revenue from traveler segment led to -6.5%YoY decline in mobile service revenue for FY2020
partnership with Jaymart, a local well-known retail chain for telecom/ IT products, to enhance our acquisition strategy in key competing areas. Another is the collaboration with Singtel to launch a cross-border
consumer spending, industry continued to offer value- for- money mobile data to attract customers. Mobile ARPU continued to be pressured by unlimited data plan; albeit some initiated effort to raise price
mobile market remained elevated with continued low-price unlimited data plans, especially in the prepaid segment i.e. 150-200 Baht for 4-15mbps unlimited data. There is also 5G offerings at a lower price
discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand with >26k BTS and reached 85% of the population with our aim to deliver a superior customer
selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand and reached 85% of the population with our aim to deliver a superior customer experience. Our all