Guideline for Internet Regulation แแนนววททาางงกกาารรกํ ากํ ากักับบดูดูแแลลกกาารรทํ าทํ าธุธุรรกกรรรรมมดดาานนหหลัลักกททรัรัพพยยผผาานนสื่สื่ออ oonn--lliinnee บทนํ า การใช Internet เปนสื่อในการ
”) forecasted the advertising expenditures in 2017 to hit THB 12,000mn, or an expected growth of 30% YoY, mainly driven by the acceleration of internet access and the ubiquity of mobile phones. As consumer
share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry
rapid increase of the number of Internet users; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media landscape, the trend has shifted from the sole
STRATEGIC UPDATES ADVERTISING PAYMENT LOGISTICS Transit & Office Outdoor Airport Activation Offline & Online Payment Market Place Micro Loan Smart Delivery 1) ADVERTISING - BUILDING AN INTERNATIONAL NETWORK
increase of the number of Internet users; the ongoing expansion of the e-Commerce market; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media
has the exclusive rights to install and manage 188 advertising panels under 23 BTS stations from Bangkok Mass Transit System Public Company Limited and (2) advertising under flyovers in which the
ระหว่างการรับส่งผ่านเครือข่าย (data in transit) 4.2.3 ข้อมูลที่อยู่บนระบบงานและส่ือบันทึกข้อมูล (data at rest) 4.3 การจัดให้มีแนวทางในการนำเข้า ประมวลผล และทำลายข้อมูลอย่างปลอดภัย 4.4 การจัดทำทะเบียน
/18 2018/19 OOH media 3,559 3,847 8.1% 90.4% 74.6% Digital Services1 378 1,311 246.8% 9.6% 25.4% OOH media segment Transit media Office Building and Other media Outdoor media segment Digital Services