awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
. Handset campaigns were more selective with limited discounts, resulting in marketing expenses subsiding from 10.5% to 6.3% to total revenue. Network OPEX rose 36% YoY mainly from fully recognized payment
Company is confident that our strategy and prompt action plans will enable us to navigate the shifting retail landscape in the future. The current business situation First half of 2020 was a challenging
, especially for public investment in the 2018 operating plan, are expected to be injected into the economic system in the second quarter of 2018. At the same time, private investment may gradually pick up in
localized marketing campaigns in prepaid segment remained in selective areas. Adoption of unlimited fixed-speed plans has increased, posting a challenge to uplift ARPU. Recently, more online channels have
operating result – Relative to last year quarter’s, Loss Ratio had dropped by 8.64% (From 67.87% to 59.23%). Underwriting had been more selective. Sales associated with high risk clients had been monitored
. Going forward, the growth strategy of the Company to build through strengthening our sizeable domestic portfolio and opportunistic acquisitions. The Out-of-Home business is in a good position of grow
are non-core products but tools to expand the Company’s brand awareness. However, the Company plans to implement pricing strategy on Carabao RTD coffee in the 2nd half this year onwards to boost demand
expanding acquisitions in new areas. AIS Fibre continued to focus on service quality and fixed-mobile-content convergence (FMC) strategy to acquire new subscribers. However, the low-price offering to acquire
acquisition strategy and ongoing efforts to maintain market share and raise awareness of 5G. Expanded leadership in 5G 2021 was the year that AIS focused on expanding its 5G network. By the end of 2021, our 5G