Guideline for Internet Regulation แแนนววททาางงกกาารรกํ ากํ ากักับบดูดูแแลลกกาารรทํ าทํ าธุธุรรกกรรรรมมดดาานนหหลัลักกททรัรัพพยยผผาานนสื่สื่ออ oonn--lliinnee บทนํ า การใช Internet เปนสื่อในการ
Advertising Association Thailand (DAAT) recorded THB 9,477mn of advertising expenditures in 2016 and it is expected to grow by 24% in 2017 mainly driven by the acceleration of internet access and the ubiquity
increase of the number of Internet users; the ongoing expansion of the e-Commerce market; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media
(“MACO”) will be completed in 3Q 2018/19. This restructuring enables VGI to focus on building the most robust offline-to-online or online-to-offline (“O2O”) ecosystem in Thailand and designates MACO as the
leveraging on scale and value-added services Fixed broadband revenue reached Bt7,437mn, a strong growth of 146% YoY and 2.1% QoQ. This growth is driven by high-quality subscriber expansion, a robust nationwide
changes, whereby urban population nowadays tend to spend more time outside their homes; the rapid increase of the number of Internet users; and the growing recognition of these media as effective
rapid increase of the number of Internet users; and the growing recognition of these media as effective advertising and marketing tools. Within the OOH media landscape, the trend has shifted from the sole
industrial parks and leverage for value-added services such as Domestic Data Circuit, Corporate Internet, Cloud, Data Center, as well as the upcoming 5G solutions for factories, contributing to AIS’ growth in
from 3.3 percent in 2016 on the back of rising exports and a robust tourism sector, consistent with a stronger recovery in global demand. Headline inflation rose to 0.7 percent, following higher energy
and upsell to existing customers. Excluding TTTBB, broadband organic growth was at 17% YoY. • Enterprise non-mobile & others was at Bt6,819mn, reflecting 8.7% YoY fueled by the robust performance of