1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
competitiveness and gather wider audience reach into portfolio. The demand of outdoor media has also exploded with the implementation of digital technology which changed the perception about this media from being
% YoY and 0.4% QoQ with 322k net subscribers added while 4G penetration continued to rise to 63% . Nonetheless, with our focus on brand and network investment, we continued to see improving perception
bandwidth of 2x60MHz in the industry. Consequently, we have evidently seen an improvement of network quality against peers while brand perception enhanced. That said, we have well added 1mn mobile customers
Bt36,309mn, increasing 9.3% YoY and 5% QoQ mainly driven by growth of fixed broadband and the full-quarter recognition of CSL revenue and equipment rental. Excluding IC and equipment rental, core service
Bt613mn increasing 39% YoY mainly due to a revenue recognition of expired cash cards and other fines. Finance cost was Bt5,302mn increasing 25% YoY due to the deferred interest from spectrum licenses
Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
Solutions grew by THB 35.31 million or 13.43% from the recognition of license income and implementation fee from projects in Thailand and Malaysia, as well as, organic growth in recurring outsourcing income