1 MD&A 3Q 2018 (ended 30 September 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 3Q 2018 6 NOV 2018 MEDIA INDUSTRY Outdoor media has presently become the go-to choice for advertising. It’s
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choice when it comes to advertising today. The expansion of OOH and online media is mainly driven by lifestyle changes, whereby urban population nowadays tend to spend more time outside their homes; the