September 30, 2019 (2) Advance payment for purchased program rights decrease THB 297.52 million or 45.41% because of the payment for reservation in content rights to support the growth of the business
past experience. (2) Advance payment for purchased program rights decrease THB 297.52 million or 45.41% because of the payment for reservation in content rights to support the growth of the business
%. Due to the Company had to invest more in its content to support the business growth of both export sales and local sales, the amortization of rights had increased and accordingly, its cost of program
million during this year to support the business growth of both domestic sales and export sales, the amortization of rights had increased and accordingly, its cost of program rights increased compared to
the higher expenses from organizing events, advertising and public relation to promote Indian series and other series. Such promotion strategy resulted in a continuous growth in revenue form program
profit is consistent with the increase in the growth of revenue from expansion of business of the company. However, the Gross profit margin has slightly decreased due to cost of program right growth
Company had to invest more in its content to support the business growth, the amortization of rights had increased and accordingly, its cost of program rights increased compared to the same period of 2017
this year to support the business growth of both export sales and local sales, the amortization of rights had increased and accordingly, its cost of program rights increased compared to the same period