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increased tourist-related usage during the festive period in April and May. Competition shifted towards value-based offerings with more personalized packages to gain ARPU. The handset market slowed down in
personalized packages to drive ARPU. The handset market improved from the previous quarter, fueled by the new iPhone launch. The fixed broadband industry sustained growth despite seasonal challenges during the
tourists. The focus on high-quality acquisition, personalized value-added packages offering at the right time through upselling and cross-selling strategies, and positive impact from package restructuring to
-related usage. The resumed growth was driven by delivering superior quality in network and services with value-based package structures, together with the deployment of personalized cross-selling upselling
our strengths while ensuring cost- effectiveness, and to better serve customer needs that are ever more complex and varied. However, connectivity of KBank to other businesses within the ecosystem may
provide smart personalized “Financial and Life Solutions” to the right customer at the right time. We continue our endeavor to deliver an excellent customer experience with ever-greater consideration of
their products at booths in front of CentralWorld shopping complex and via the K PLUS Market platform, while also helping them manage their stores via K PLUS SHOP. Special privileges including discounts
with severe and significantly complex digital risk and cybersecurity challenges, we have established a Digital-Oriented Risk and Cyber Security Risk Management Framework in alignment with the strategy of