-up 5G perception. Restrictions in the quarter also supported demand for Fixed broadband (FBB) which delivered strong growth of 23% YoY and 7.4% QoQ as well as non-mobile enterprise business growing 23
with Rabbit-LINE Pay (RLP) through an investment of Bt788mn to buy 33.33% stake of the JV. In realizing the JV’s performance, AIS shares 33.33% of the JV’s net profit recognized as an asset under
18,454 23% 4.9% 60,741 70,498 16% EBITDA margin (%) 36.4% 45.6% 44.8% 39.9% 44.7% 6 2017 MD&A Advanced Info Service Plc. Financial Position (Bt mn/% to total asset) 4Q16 4Q17 Key Financial Ratio 4Q16 3Q17
partly supported by rent saving after settling disputes with TOT. Total SG&A increased 26% YoY and 22% QoQ to stand at Bt8,807mn as there were increased brand perception, handset subsidies and seasonal
% YoY and 0.4% QoQ with 322k net subscribers added while 4G penetration continued to rise to 63% . Nonetheless, with our focus on brand and network investment, we continued to see improving perception
bandwidth of 2x60MHz in the industry. Consequently, we have evidently seen an improvement of network quality against peers while brand perception enhanced. That said, we have well added 1mn mobile customers
competitiveness and gather wider audience reach into portfolio. The demand of outdoor media has also exploded with the implementation of digital technology which changed the perception about this media from being
Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through