leveraging on scale and value-added services Fixed broadband revenue reached Bt7,437mn, a strong growth of 146% YoY and 2.1% QoQ. This growth is driven by high-quality subscriber expansion, a robust nationwide
and 0.5% QoQ. Marketing expenses remained at 5.5% of total revenue, same level both YoY and QoQ. Underpinned by localized promotional campaigns, the decline in prepaid subscriber has slowed down, while
. Solid demand for home connectivity driven by pandemic AIS Fibre, fixed broadband business (FBB), continued growing strongly with subscriber growth of 29% vs overall market growth of 10-12% driven by
. Broadband Business: AIS 3BB Fibre3 expanded its subscriber base to 4.8 million by 1Q24, representing an increase of 72,000 quality subscribers, benefiting from the increased service coverage and solid
achieved Bt13,621mn, a noteworthy 35% YoY growth. The surge is attributed to a larger revenue base resulting from the inclusion of TTTBB since mid Nov-23 which expand our broadband business subscriber market
. On fixed broadband business, AIS Fibre expanded coverage to 50 key cities with a focus on quality. In 2017, AIS continued to focus on subscriber acquisition and recorded 521,200 subscribers at year end
competition, AIS mobile service revenue was Bt130,062mn, grew 4.2% YoY based on subscriber growth of 2% and ARPU growth of 2%. Overall, price competition improved from FY18 when unlimited data plans were
alongside an expanded base of quality subscribers Fixed broadband revenue reached Bt7,284mn, a strong growth of 155% YoY and 2.3% QoQ. This was driven by an expanded high-quality subscriber base and higher
) packages, which currently accounted for 20% of fixed broadband subscriber base, while a new platform of AIS PLAYBOX is being upgraded to enhance customer experience. As a result, ARPU slightly declined by