changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
Company has acknowledged the situation and adjusted the strategy and marketing plans accordingly to minimize the impact, by focusing in expanding the customer base and emphasizing in online channel
STRATEGIC UPDATES ADVERTISING PAYMENT LOGISTICS Transit & Office Outdoor Airport Activation Offline & Online Payment Market Place Micro Loan Smart Delivery 1) ADVERTISING - BUILDING AN INTERNATIONAL NETWORK
) increase in Online sales by THB 412.52 million, (3) increase in Commercial sales by THB 114.06 million, (4) decrease in Dealer sales by THB 329.64 million, (5) decrease in Franchise sales by THB 153.09
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad
popularity due mainly to changes in people’s lifestyle as well as the shift in media consumption towards online and digital. In the past, people received their news, information and advertising mostly in their
sales of current investment of THB 174mn and cash received from repayment of short-term loans to related parties of THB 8mn. Net Cash from financing activities was THB 170mn. The key components are cash
counter every 30 minutes. Provide a system to support online payment in order to reduce physical contact with a minimum distance of 1 meter between each other at the service waiting point, including theater
customers’ demand through online channels. Marketing strategy has become more focused on e-commerce websites and social media platforms. International sales revenue increased to 48.58% compared to the last
3,169mn. OOH media continues to benefit from the structural shift in the media industry and people’s behavior to spend more time outside. Online media, which reports on a yearly basis by the Digital