MANAGEMENT DISCUSSION & ANALYSIS 2Q 2019 7 AUGUST 2019 MASTER AD PUBLIC COMPANY LIMITED NATIONWIDE COVERAGE 1 QUARTERLY BUSINESS REVIEW – 2Q 2019 Consolidated revenue increased by 161.5% YoY to THB
,75 1 kiosks in order to expand point of service to cover all areas nationwide as well as launches marketing promotion through the CRM activities to collect points for luck and prize redemption in order
Analysis 2018 Management Outlook Emphasizing efficient Boonterm kiosk spot with the ARPU management more than 5% of growth from 2017 Increasing 10,000 Boonterm kiosks nationwide to reach 134,653 kiosks
Company made a further step to complete our strategy to create nationwide media coverage by acquiring COMASS. With more than 19 years’ experience in outdoor media, COMASS is one of the leading outdoor media
kiosks nationwide to reach 144,653 kiosks at the end of 2018 Total usage amount through Boonterm kiosk more than 20%, compared to 2017 Expanding new target of customer by launching E-wallet application
generate higher income, and this scheme will complete at the end of this year. The usage amounts from money transfer are continually growing driven by a decrease of the number of banks’ branch then customers
, respectively. This strategic move enabled us to jump our media coverage nationwide and gather wider audience reach. During 2017, MACO also has started to introduce digital media into its product portfolio with
MACO’s media network and expanded its presence nationwide. The expansion increased MACO media capacity by more than 55% from THB 900 (pre-consolidation) to THB 1,400mn. 2) The launch of 1st phase of CBD
from such changes. MACO is one of the biggest outdoor media players in Thailand, with a media network covering a variety of formats from mega to small billboards nationwide, to advertising panels on