challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
localized marketing campaigns in prepaid segment remained in selective areas. Adoption of unlimited fixed-speed plans has increased, posting a challenge to uplift ARPU. Recently, more online channels have
business strengthened by CSL acquisition helped enhance AIS’ s capability to serve enterprise segment in areas such as enterprise data service and cloud which grew double digit while both AIS and CSL
broadband revenue recorded at Bt2,857mn, a robust growth of 15% YoY and 5.4% QoQ as a result of expanded service coverage to suburban areas by offering better value packages to uplift ARPU. The superior
healthy growth from quality acquisition. Fixed broadband revenue recorded at Bt3,021mn, a strong growth of 19% YoY and 5.8% QoQ resulted from a continuous expansion into upcountry areas to capture new
partnership with Jaymart, a local well-known retail chain for telecom/ IT products, to enhance our acquisition strategy in key competing areas. Another is the collaboration with Singtel to launch a cross-border
range to accelerate 5G adoption toward the low-mid tier segment corresponding to wider 5G device availability. • The home broadband market showed subsiding demand as the pandemic relaxation created less
rainy season. Subscriber numbers continued to rise, driven by expanding infrastructure in suburban areas, where penetration remains under 50%. ARPU growth was supported by upselling and cross-selling
positive momentum by expansion of service coverage to suburban areas with superior service quality and connectivity, added 99k new subscribers and reached 2.3mn in total subscribers, increasing 22% YoY. Our
1 1Q18 MD&A Advanced Info Service Plc. Executive Summary Expand into potential growth areas of enterprise and mobile money AIS has executed two strategic deals totaling Bt4.2bn of cash transactions