Group”), MACO can fully leverage Trans.Ad Group’s capabilities to support changing media consumption behaviour and facilitate digitalisation of our media. Moreover, we continue to invest our resources in
, cost and expenses after the consolidation of Multi Sign Company Limited (“Multi Sign”) made in October 2016, which consequently led to an increase in the mentioned items compared to the same period last
outdoor media operators, namely in Multi Sign Company Limited (“Multi Sign”) and COMASS Company Limited (“COMASS”), which started in October 2016 and July 2017, respectively. The acquisition has increased
through the acquisition of Multi Sign Company Limited (“Multi Sign”) and Comass Company Limited (“Comass”). This strategic move enabled us to jump our media coverage nationwide and gather wider audience
according to plan and we are increasingly able to leverage synergies. These synergies, have resulted in successfully launching several new campaigns that are more targeted and measurable through data
segment, the Company has aggressively expanded our media footprint through the acquisition of Multi Sign Company Limited (“Multi Sign”) and Co-Mass Company Limited (“Co-Mass”) in October 2016 and June 2017
expected to enhance MACO’s media management’s capabilities under our digitalisation strategy both in Thailand and overseas. Moreover, MACO has acquired the remaining shares of Multi Sign, taking our stake to
digitisation by converting static billboards of Multi Sign Company Limited (“Multi Sign”), which are mainly located in CBD areas in upcountry, to digital screens. Subsequently, the Company has begun the full
of MACO ( vs one-month consolidation in 1Q 2016/17). In the same period, MACO also benefitted from the consolidation of Multi Sign Company Limited (“Multi-Sign”), which was acquired in October 2016
the consolidation of Multi Sign Co., Ltd (“MTS”) and COMASS Co., Ltd (“Comass”) of MACO, which was acquire in October 2016 and July 2017, respectively. These acquisitions have shifted the Company OOH