operators and new comers resulting in continually intense competition in restaurant business. Cost of Sales and Gross Profit Cost of sales in 2017 totaled Baht 899.62 million, dropped Baht 100.62 million or
sales declined by 9.7% due to intense marketing competition led by strong Thai Baht. Domestic sales portion ended up at 24.9% and export sales at 75.1%. The Company reported gain from foreign exchange
demand in the market. Excess production in China caused extra problems as the local production could not be shipped out due to pandemic, resulting into an intense competition and price in China. For
had a higher impact from the decline in domestic purchasing power leading to lower prepaid usage despite an increase in tourism-related income. Competition remained intense with the market continued
competition in the market became less intense because of higher demand and sales volume of agrochemicals. Cost of sales increased at a lower rate of increase than that of the sales volume resulting in the
Company offers the CRM activities to collect points for luck and prize redemption in order to increase the frequency of use from the regular customers and encourage new customers to use services through
Distribution Business, revenue declined in relation to lower sales volume in YoY and QoQ. Mainly, attributed to the intense competition within the Ethanol business from the total national production of Ethanol
% because of intense competition in domestic market resulted the selling price increased slower than increasing in cost of goods sold. 4. Selling expenses were Baht 180.62 million, increased Baht 23.57