1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through

) was Bt32,455mn, +6.0% YoY and +0.9% QoQ, resulting in YTD growth of 5.5%. Increasing 4G penetration (42%) and data usage (5.9GB/data sub/month) improved mobile revenue to stand at Bt31,569mn, +3.9% YoY

advanced technology via smart routers to enhance the home experience for AIS Fibre’s customers. The non-mobile enterprise business rode well on the digitization trend leveraging on a strong foundation of

mobile market remained elevated with continued low-price unlimited data plans, especially in the prepaid segment i.e. 150-200 Baht for 4-15mbps unlimited data. There is also 5G offerings at a lower price

to the Nielsen’s final sales data to consumers. Overseas sales of energy drinks were THB 2,219 million, an increase of THB 472 Million or 27.0%, of which 81% was sales to CLMV market, 7% to China, and

and training for all staff together with clear-cut staff performance measurements; (6) customer data management that takes into account appropriate customer data security and privacy; (7) effective and

the recovery in tourism-related activities. Furthermore, the competitive environment was improved led by the price restructuring in the market with a gradual reduction of unlimited data offering

increasing demand for data storage services like cloud and data center. Industry players also focus more on tailored service offerings in targeted industries, aiming to create values beyond connectivity with

selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand with >26k BTS and reached 85% of the population with our aim to deliver a superior customer

selling unlimited data packages driving the ARPU downward. Nonetheless, our 5G network continued to expand and reached 85% of the population with our aim to deliver a superior customer experience. Our all