1 2017 MD&A Advanced Info Service Plc. Executive Summary In 2017, mobile business improved from stronger 4G positioning amidst competitive environment. Competitive landscape remained challenging in
the recovery in tourism-related activities. Furthermore, the competitive environment was improved led by the price restructuring in the market with a gradual reduction of unlimited data offering
pricing environment remained challenging to uplift ARPU as some low price unlimited data remained i.e. Bt200 for unlimited data at speed of 4Mbps. In addition, the NBTC introduced two measures to help
operators retained higher price point for unlimited data plan which had been raised since 2Q20. However, overall pricing environment was still challenging to uplift ARPU as customers affected by sluggish
-competitive environment. The revenue recorded at Bt10,064mn, an increase of 19% YoY. AIS focuses on a fixed-mobile- content convergence (FMC) strategy alongside consistent service standards and introducing
stored in the information centre and shall provide a measure on prevention of danger from the environment or any disaster arising to the significant computer devices in the information centre. Clause 6
protect and enhance revenue to tackle continued challenging data pricing environment. Home broadband to maintain growth momentum and outpace the industry growth – Driven by rising demand from pandemic
postpaid subscriber continued to grow and now accounts for 19% of total subscriber base, up from 16% in 1Q17. AIS Fibre continued its improving performance amidst competitive environment with revenue growth
submitted the proposal of partnership model on 2300MHz to TOT, which is currently in the evaluation process of TOT. Market Environment in 1Q17 On mobile business, the operators continued to promote 4G data
. Despite intense competition in the market, we place focus on strengthening retention program and use analytics to protect and enhance revenue to tackle continued challenging data pricing environment. Home