achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has
to extend our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives. To this end, we work to
developed the innovation products and digital financial services for provide the time saving to the customers, expense saving and convenient service such as: 3.1 LH Bank M Choice Service is a financial
Thailand’s trading partners that could arise if geopolitical conflicts and economic problems in emerging markets were to occur. LH Financial Group Public Company Limited Management Discussion and Analysis for
and partners in each country in cooperatively setting up strategic plans to select the right products and marketing strategy for each focused country, such as emerging countries in ASEAN as well as
leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business
over the long term. Guided by our core strategies of “Customer Centricity", KBank has decided to redefine our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred
ระยะยาว ภายใต้ยุทธศาสตร์หลกัในการเป็น ธนาคารท่ีตอบโจทย์ชีวิตทกุด้านของลกูค้า (Customers’ Life Platform of Choice) ซึง่ยดึลกูค้าเป็นศนูย์กลาง (Customer Centricity) โดยมุง่พฒันาความสามารถในการเข้าใจความ