% in previous year to 26.43% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods’ profit margin, as well as the continuous efficiency

mix of both general merchandise and directly sourced private-label goods. Furthermore, there was a continuous improvement in product assortment planning from HomePro. 3. Selling and administrative

previous year to 26.56% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods, as well as the continuous efficiency improvement in product

tourism in Thailand that led to a continuous decrease in number of tourists especially from China which is our target customers. The Company was responsive of the situation and formulated new strategies and

profit margin as a percentage of sales has increased from 25.49% in the previous year to 25.90% due to change in product sales mix of general merchandise and the enhancement of directly sourced private

margin as a percentage of sales has increased from 25.89% in previous year to 26.17% due to change in product sales mix of general merchandise and the enhancement of directly sourced private-label goods

improvement as planned, following the improved product mix with an increased sales proportion of higher profit margin products.  In 9M/2019, the Company has opened several new stores, including Index Living

continued 5G network expansions. We ensured carrying out continuous cost optimization in all areas to soften this impact. Following the declined EBITDA, AIS reported a net profit of Bt26,011mn, decreasing

are the largest player. Average prices have continued on an upward trend through Q3 and we expect this to continue into the end of the year. We see increased recognition from the market of the value mix

an approximately 10% sales-mix of products sourced from abroad; specifically, 6- 8% is sourced from China. Since we had planned for products to be shipped from China prior to the Chinese New Year as