our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives, in order to deliver an excellent

leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business

over the long term. Guided by our core strategies of “Customer Centricity", KBank has decided to redefine our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred

achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has

’ Life Platform of Choice”, we have upgraded our capability in data compilation and analytics, allowing us to understand and anticipate each individual customer’s needs under the “Segment of One” while

to extend our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives. To this end, we work to

has recieved award in “Investors’ Choice Awards 2016” from Thai Investors Association. Performance Evaluation of Corporate Governance Thai Institute of Directors Association (IOD) disclosed the result

in “Investors’ Choice Awards 2016” from Thai Investors Association. Performance Evaluation of Corporate Governance Thai Institute of Directors Association (IOD) disclosed the result of the 2016

deliver on its consistent strategy of diversifying its earning streams within its core areas of competence. As is evidenced in Figure 3, this strategy has played a key role in creating long-term value at

deliver on its consistent strategy of diversifying its earning streams within its core areas of competence. As is evidenced in Figure 3, this strategy has played a key role in creating long-term value at