creating brand awareness to an extensive reach. Over the last few years, the outdoor media segment has witnessed the consolidation into a few well-resourced media operators in order to increase
% YoY and 0.4% QoQ with 322k net subscribers added while 4G penetration continued to rise to 63% . Nonetheless, with our focus on brand and network investment, we continued to see improving perception
bandwidth of 2x60MHz in the industry. Consequently, we have evidently seen an improvement of network quality against peers while brand perception enhanced. That said, we have well added 1mn mobile customers
attract more customers. Sales proportion of other brand products in 2Q18 has been increased to approximately 40%. However the Company keeps focusing on house brand products to emphasize FN brand awareness
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and
customer awareness on both network and brand. Admin and other expenses rose 13% YoY, inclusive of the legal severance compensation amounting to Bt602mn. As a result, reported EBITDA stood at Bt38,023mn flat
growing 4.1% YoY and 1% QoQ following growth in mobile postpaid segment, fixed broadband, and full-quarter consolidation of CSL. AIS kept on building brand awareness of the NEXT G network, now available in
consumers with the aim to raise brand awareness, create product experience, and demand of our branded products. On top of this, football sponsorships with Chelsea Footballl Club Limited (CFC) and English
consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling