Coefficient of variation = Standard deviation/Mean, higher the coefficient of variation, higher the variability in the data Note: IVL NAM Spreads over raw material based on 100% PET integration from Ethane
261.58 million baht. In the second quarter of 2019, sales quantity and selling was declined because of the fluctuation of raw material cost and keen competition of domestic market. In case of export, the
consumers with the aim to raise brand awareness, create product experience, and demand of our branded products. On top of this, football sponsorships with Chelsea Footballl Club Limited (CFC) and English
preferred payment channel. While the awareness of our video platform (AIS PLAY) continued (2mn active subscribers) , in 1Q19 AIS has made a strong presence in eSports arena aiming to support gaming ecosystems
platforms to serve both consumers and enterprises. Our VDO platform called AIS PLAY received higher awareness and was listed among the top five of video-viewing applications with current active subscribers
attract more customers. Sales proportion of other brand products in 2Q18 has been increased to approximately 40%. However the Company keeps focusing on house brand products to emphasize FN brand awareness
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and
growing 4.1% YoY and 1% QoQ following growth in mobile postpaid segment, fixed broadband, and full-quarter consolidation of CSL. AIS kept on building brand awareness of the NEXT G network, now available in
, decreasing 6.9% YoY but increasing 12% QoQ, mainly from the movement in handset campaigns and higher advertising spending to increase customer awareness in the quarter. Marketing expenses to total revenue was
consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain