caused more geographic diversification in revenue and increase Carabao’s brand awareness worldwide under the vision of “World Class Product, World Class Brand”. Apart from overseas sales under the
aggressive marketing strategy caused more geographic diversification in revenue and increase Carabao’s brand awareness worldwide under the vision of “World Class Product, World Class Brand”. Apart from
brand awareness building. Domestic sales amounted to THB 5,802 million increased by THB 74 million or 1.3% supported by revenue from 3rd party products for distribution amount to THB 749 million which
(RTD) coffee - a part of the branded products by 3rd party’s manufacture – due to more brand awareness perceived by target consumers. Meanwhile, sales of branded products by our own manufacture decreased
attract more customers. Sales proportion of other brand products in 2Q18 has been increased to approximately 40%. However the Company keeps focusing on house brand products to emphasize FN brand awareness
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and
consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
improved from higher proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand