attract more customers. Sales proportion of other brand products in 2Q18 has been increased to approximately 40%. However the Company keeps focusing on house brand products to emphasize FN brand awareness
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and
technologies may expose KBank to unknown risk, especially in overall service provision. Such risk may be incurred by related parties’ lack of awareness with regard to emerging technology among service providers
in Happy Products and Service Co., Ltd., which the highest transaction value equals to 0.41 percent based on the total value of consideration criterion and the 3-month interim consolidated financial
consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
improved from higher proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand
maintaining promotional and marketing expenses to strengthen relationship with customer and build brand awareness. The Company’s administrative expenses reported at Baht 25.6 million decreased by 12.2% compared
ษิทัฯ ถอืหุน้ใน NNV คดิเป็นรอ้ยละ 99.99 ของจ านวนหุน้ทีจ่ าหน่ายไดแ้ลว้ทัง้หมดใน NNV) ใหเ้ขา้จองซือ้หุน้สามญัเพิม่ทุนทีอ่อกใหม่ใน บรษิทั แฮปป้ี โปรดกัส ์แอนด ์เซอรว์สิ จ ากดั (“Happy”) ซึง่ประกอบธุรกจิการ
proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand equity, so the marketing