customers. Currently, 29% of fixed broadband users are subscribing to a fixed-mobile-content convergence package (FMC) and having ARPU of around 20% higher than the blended ARPU. However, following the
, blended APRU improved 2.2% YoY to Bt260 at the end of FY19. For fixed broadband, AIS Fibre had total subscribers of 1mn, growing 42% YoY or a net addition of 307k. However, amidst pricing competition, ARPU
discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained
the NBTC. Despite this, a commitment to customer quality and package enhancements resulted in a Blended ARPU increase to 223 Baht in 4Q23, compared to 213 Baht in 4Q22, reflecting a 4.7% YoY increase
declined 615,200. The data consumption continued to accelerate with blended VOU rising to 4GB/data sub/month driven by 4G. HD video streaming has become popular while data plans were designed to be worry
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
from Bt156 in 2Q20 to Bt157 in 3Q20 as a result of price adjustment. Price competition had resulted in postpaid ARPU dilution, -4.8% QoQ to Bt498. Overall, blended ARPU declined to Bt237 or -6.8% YoY and
with 5G packages especially in affluent segment. The blended ARPU dropped -1.6% QoQ to Bt212 pressured by consumer behavior amid inflation and intense price competition. At the end of 3Q22, 5G
with Rabbit-LINE Pay (RLP) through an investment of Bt788mn to buy 33.33% stake of the JV. In realizing the JV’s performance, AIS shares 33.33% of the JV’s net profit recognized as an asset under