administrative expense reduction according to the Company target. Cost and expense reductions were achieved through adjustment of sales and marketing strategies, inefficiencies identifications, and improved work
places were closed temporarily and travel restrictions imposed. Consequently, the Company’s marketing activities were suspended and over 70 branches were closed down temporarily, from April to mid-May. In
2.0% in the same period of 2021. ▪ Franchise Fee Income decreased by THB 2.7 Mn or 15.6%. This decrease was mainly due to a decrease in royalty and marketing fee income collected from franchise branches
2018 and continued to run the marketing campaign. Thus, the Company provides more channels to facilitate financial services to customers and reduce Company’s operation cost. After the Cardless withdrawal
26.0%. The main factor for the increase was mainly from higher marketing support and commission expense to delivery operators to create brand awareness during the opening of new branches. As a percent of
. However, the Company continued to collaborate with exiting and new business partners in order to offer more benefits and to expand our customer base. The Company also launched the marketing campaigns
and transportation expense, and marketing activities. In the second quarter of FY2022, the consolidated operating and administrative expenses amounted to 1,985 million baht, shared 36% of total revenues
expense was mainly from personal expense, administrative, and marketing activities. For the third quarter of 2022, the consolidated operating and administrative expenses were 2,039 million baht increased by
of goods sold. Selling Expenses Selling expenses mainly consist of salary for the café’s staff, space and equipment rental expenses, utility expenses, and other selling expenses such as marketing and