percent. 1.4 Selling expenses Selling expenses consist of sale staff expenses, transportation expenses and promotion expenses. For the period of three months ended 30th June 2018, the Company and its
expenses Sales expenses include advertising and sales promotion expenses, salesforce expenses and transportation expenses. Sales expenses for the six months period ended 30 June 2017 and 2018 stood at THB
contributed by AEON ROP card and AEON Gold card. Thus, the Company has focused on promotion activities to encourage customer’s spending and increase market share. For example the campaign AEON Shop Plus 2018
% respectively thanks to the introduction of gift sets targeting tourists and focusing on duty free shop distribution and the promotion of the products in the Philippines during the end of September 2018 while
have launched lots of promotion campaigns to encourage customers to change their mobile phone system from prepaid to postpaid. Nevertheless, from the statistics data, over 70 million from 90 million of
from the same period of 2017 due to the higher expenses from organizing events, advertising and public relation to promote Indian series and other series. Such promotion strategy resulted in continuous
lounge over 50 airports in Asia. Thus, the Company has focused on promotion activities to encourage customer’s spending. For example the campaign AEON Gift 2019, AEON cardholders register via SMS or AEON
, stable ratio with the corresponding period of previous year. The main reasons were an increase in employee expenses of Baht 1 million due to salary increasing and an increase in promotion expenses of Baht
Company to offer more sales promotion for old projects to close sales of those projects sooner than normal conditions. Without the said special promotions, GPM in this quarter would have been at 24.1%. For
the administrative expenses category. Selling Expenses, especially the advertising and promotion costs will depend on the period of campaigns, new product launch, etc. Due to a great impact from the