recorded operating and administrative expenses of 2,018 million baht, increasing by 8% y-y. This is a result of promotion campaigns with Big C since the first quarter and increase in personal expense to
. For property business, the increase in selling expenses contributed to selling and marketing strategies which include sales promotion, the communication to the public through social media for MahaNakhon
sales promotion activities for customers e.g. government sectors, employee’s costs e.g. annual bonus and employee salaries from the increase in the number of employees. Compare to Q4-2017 and Q4-2016, the
Index Creative Village Public Company Limited (“ICV”) which operates creative service business and marketing communication management services including creative marketing services, marketing promotion
, advertising and public relation to promote its contents. Such promotion strategy resulted in continuous growth in revenue form program right of the Company. Baht Million 2017 2018 +/(-) +/(-) % Expense from
”, AEON cardholders register via SMS or AEON Thai Mobile Application or website in order to redeem the premiums and vouchers, and also launched promotion for customers who apply AEON card via online channel
, mainly due to sales promotion from foreign supplier. 3.4 Selling and distribution expenses The Group has sales and distribution expenses increased by 2.79 million baht or 45.37 percent from the previous
some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to recognize
: Adjusting some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to